A month ago, this push lit up my screen.Odd. Since I wasn’t learning Spanish. Then it clicked: fresh buzz about Bad Bunny at next year’s Super Bowl halftime. Hint: Look at the emojis – Bunny & Puerto Rico! Duolingo wasn’t talking to me, it was talking to the moment. And that my pals, is a…
Ever opened your phone when you’re hungry and noticed something strange? Almost every food delivery app, DoorDash, OpenTable, Zomato, McDonald’s, glows in red or orange. (Uber Eats is an exception!). Meanwhile, your PayPal & Amex app is a calming shade of blue, your fitness app leans green, and your social media icons sit somewhere in…
For Indian women, mangalsutra is not new. It is one of the most sacred symbols of marriage, an ornament dedicated to continuity and the institution. But when Bvlgari, the Italian luxury house unveiled its take on the ornament, it wasn’t just a jewelry launch. It was a moment of cultural translation. So what’s the strategy…
Okay the title is a giveaway! In the battle of wearables, Apple Watch has the features, but Oura has the focus. And in today’s world of endless notifications and data overload, focus is winning. How much information is too much information?The Apple Watch is a marvel of technology, tracking everything from heart rate to blood…
Maiden Voyage Kicking things off with an easy one. Not macroeconomics. Not marketing frameworks. Just a beverage and the cultural moment it’s having. Because sometimes, the unserious stuff says the most. Psshhh-khkhkh That fizzy hiss? It’s the sound of a break, a boundary, a micro-moment of defiance. Not too loud. Not too serious. Just… cool….