// § 01 — rambles, served fresh
№ 001 · Mar 21, 2026
When a Beauty brand walks into a racetrack, it isn’t an accident.Let’s talk about the recently announced Sephora and F1 academy global partnership for the 2026 season. It…
№ 002 · Oct 28, 2025
A month ago, this push lit up my screen.Odd. Since I wasn’t learning Spanish. Then it clicked: fresh buzz about Bad Bunny at next year’s Super Bowl halftime.…
№ 003 · Oct 5, 2025
Ever opened your phone when you’re hungry and noticed something strange? Almost every food delivery app, DoorDash, OpenTable, Zomato, McDonald’s, glows in red or orange. (Uber Eats is…
№ 004 · Oct 4, 2025
For Indian women, mangalsutra is not new. It is one of the most sacred symbols of marriage, an ornament dedicated to continuity and the institution. But when Bvlgari,…
№ 005 · Oct 4, 2025
Okay the title is a giveaway! In the battle of wearables, Apple Watch has the features, but Oura has the focus. And in today’s world of endless notifications…
№ 006 · Sep 24, 2025
Maiden Voyage Kicking things off with an easy one. Not macroeconomics. Not marketing frameworks. Just a beverage and the cultural moment it’s having. Because sometimes, the unserious stuff…
№ 007 · Feb 2, 2025
I own three pairs of Stan Smiths. They are not my personality. They are also not evidence of having no personality. They’re a signal — and pretending signals don’t matter is a kind of dishonesty I refuse to participate in.
№ 008 · Jan 26, 2025
In the year I went from a 165-pound deadlift to 285, the quality of my marketing work doubled. That’s not a coincidence. The cheapest cognitive upgrade you can buy is a barbell. The Looker license isn’t what you’re missing.
№ 009 · Jan 19, 2025
I have a Dutch Bros ten minutes away and a Starbucks ninety seconds away. I drive past the Starbucks twice a week to get to the Dutch Bros. That’s not a marketing observation. That’s a marketing diagnosis.
№ 010 · Jan 12, 2025
The thickest brand voice doc I’ve held was eighty-two pages. The brand it described could not write a tweet that didn’t sound like every other tweet in its category. The two things were not unrelated.
