№ 001 · Oct 28, 2025
“POV: You at halftime.” Duolingo’s masterclass in topical marketing
A month ago, this push lit up my screen.Odd. Since I wasn’t learning Spanish. Then it clicked: fresh buzz about Bad Bunny at next year’s Super Bowl halftime.…
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Month: October 2025
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№ 002 · Oct 5, 2025
Why Food Apps Are Red and Banks Are Blue: The Consumer Psychology of App Color Design
Ever opened your phone when you’re hungry and noticed something strange? Almost every food delivery app, DoorDash, OpenTable, Zomato, McDonald’s, glows in red or orange. (Uber Eats is…
№ 003 · Oct 4, 2025
Bvlgari’s Mangalsutra and India’s Moment of Cultural Luxe
For Indian women, mangalsutra is not new. It is one of the most sacred symbols of marriage, an ornament dedicated to continuity and the institution. But when Bvlgari,…
№ 004 · Oct 4, 2025
Apple Watch vs. Oura Ring: Why Less is the New More in Wearables?
Okay the title is a giveaway! In the battle of wearables, Apple Watch has the features, but Oura has the focus. And in today’s world of endless notifications…